08
Jan
Forgetting someone’s name at an inconvenient moment is something almost everyone experiences. Proper names behave unlike ordinary words: they tend to vanish even when familiar nouns and general knowledge stay within reach. Explaining this phenomenon involves examining how the brain stores and retrieves names, how attention and emotion influence their encoding, and how factors such as age, stress, and linguistic background reshape the way retrieval functions.What makes proper names specialProper names are labels with low semantic redundancy. Unlike the word “dog,” which connects to traits, actions, and contexts, a name like “Sarah” has few intrinsic clues linking it to meaning.…










