The European Institute of Business and Economics (ISEEN) has unveiled its MBA in Digital Transformation & Artificial Intelligence, a 100% online program crafted to support professionals in linking digital strategy, data capabilities, and AI-driven management to tangible business outcomes such as growth, operational efficiency, innovation, and enhanced customer experience.
Delivered through a flexible executive format, the MBA in Digital Transformation & Artificial Intelligence is aimed at leaders and professionals who need to accelerate digital execution inside their organizations while maintaining the academic rigor and international perspective of a European business education.
A European-level MBA program delivering 60 ECTS and offering 1,500 hours of hands-on, practice-driven learning
The program is structured under the European Credit Transfer and Accumulation System (ECTS) with 60 ECTS credits, equivalent to 1,500 hours of learner workload. This workload is distributed into 600 teaching/contact hours (classes, tutorials, guided learning) and 900 hours of practical and independent work (projects, readings, real-world application, and the final master’s project).
This European standard provides a clear and consistent academic framework while supporting professionals who want an internationally aligned credential.
Crafted for professionals at the forefront of driving change
The MBA in Digital Transformation & Artificial Intelligence is designed for professionals and graduates from any sector who want to step into management roles and strengthen decision-making in competitive environments. It is also tailored for managers, executives, entrepreneurs, and business owners who aim to lead organizational growth, professionalize management, and optimize results through a practical, executive approach.
It is particularly valuable for sales and marketing directors, product and project managers, transformation and innovation leaders, and client‑facing professionals who need resources to design strategies, implement change, and assess performance using clear business metrics.
A hands-on curriculum that spans core management principles and prepares learners for AI-driven implementation
The MBA combines core business management with a specialized track focused on transformation and AI adoption. The curriculum integrates key areas such as:
- Management fundamentals, strategy, leadership, and change
- Corporate finance for decision-making
- Marketing strategy, operations, and business performance
- Data analytics for managers and evidence-based decision-making
- Digital transformation strategy, new business models, and platform thinking
- AI readiness: data strategy, governance, and organizational capabilities
- Applied AI for operations, automation, and productivity improvement
- AI for marketing, sales, and customer experience
- Leading agile organizations and executing transformation programs
The approach prioritizes real-world applicability, equipping participants with frameworks, tools, and decision models they can implement directly within their teams and organizations.
Final MBA Project: a real transformation roadmap
The program culminates in a Final MBA Project focused on a real business challenge—such as digital transformation, operational efficiency, expansion, profitability improvement, or organizational redesign.
Participants craft an executive-level roadmap that outlines goals, resource allocation, scheduling, risk analysis, and performance tracking supported by practical indicators like KPIs and OKRs, ensuring the plan remains feasible and aligned with overarching business priorities.
Scholarships, funding options, and entry requirements
ISEEN provides a Scholarship Program that helps advance ongoing education while also offering interest-free financing options with installments spread across the duration of the program to make participation more accessible for professionals.
Admissions are structured for applicants who hold a university education or demonstrable professional expertise, and the assessment procedure involves reviewing their application along with conducting an academic interview.
About European Institute of Business and Economics (ISEEN)
The European Institute of Business and Economics (ISEEN) is a European business school dedicated to delivering online education for executives, entrepreneurs, and professionals aiming for authentic international reach, and its programs are shaped by a strong practical approach and the extensive global expertise of its faculty. Designed to match contemporary corporate demands, ISEEN offers MBA and specialized master’s degrees covering fields like digital transformation, financial management, data analytics, and artificial intelligence.
