07
Nov
Travelers faced unexpected disruptions as Sonder, a hotel chain backed by Marriott, abruptly ceased operations. Guests across multiple cities found themselves without accommodations mid-stay, sparking frustration, confusion, and questions about the future of app-based lodging services.The sudden collapse of Sonder has sent shockwaves through the hospitality industry, highlighting the vulnerabilities of modern, tech-driven hotel models. Unlike traditional hotels with long-standing operational infrastructure, companies like Sonder rely heavily on digital platforms, short-term rental properties, and rapid expansion strategies. While this approach promised convenience, flexibility, and innovative experiences, the chain’s abrupt closure underscores the risks associated with scaling too quickly without sustainable…









